Why ad agencies cannot do without advertising CRM

In a dynamic economic system, when a number of business rivals is constantly increasing, sales are decreasing, new projects and investments are scraped and the staff is reduced, more and more leaders of advertising agencies understand a particular importance of a client-oriented approach. Modern customers are very capricious: they watch their money more attentively, plan…

What Is Marketing Automation?

  The term “marketing automation” is used to denote the software aimed at automating marketing efforts. In other words, such platforms let businesses streamline, computerize and measure marketing objectives and workflows. As a result, companies increase their operational efficiency and make revenue grow as fast as possible. Marketing automation software provides businesses computerization of email…

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