In today’s world, you will hardly find someone who has never come across the term CRM. However, while specialists working directly in sales and marketing are more familiar with it, others may find it difficult to understand what CRM is really about. So what does CRM mean for your business?
CRM, or customer relationship management, is much more than a mere tool for marketing or sales. It is a whole complex of measures, techniques, practices, strategies and technological means that bring your interaction with customers to a whole new level. The original term was first coined in the 1990s and it means simply ‘better managing your relations with customers’. According to Wikipedia, CRM software “enables organizations to better serve their customers through the introduction of reliable processes and procedures for interacting with those customers”.
In the era of digital technologies, many IT systems and software, like bpm’online, were designed to help you drive your business growth. CRM automations firs became a must-have at the height of the internet bubble in the early 2000s, and are even more relevant today, in the ever-changing business environment. Moreover, the studies show that over a half of companies noticed an improvement of their performance after the installation of a CRM solution.
CRM solutions cover the whole business process from marketing, sales through to customer support. This is especially important today, when industries grow and business becomes more and more personalized. Customers expect you to give them an experience tailored specifically to their needs. So, what CRM does is that it helps you sort out and store data, provide valuable analytical tools and give customer-facing staff a step-by-step information for better connection with your clients.
Many vendors also provide Cloud CRM systems that mitigate the risk of data loss and give you immediate access to your storage bases from any device connected to Internet. Whether you are a starting a company or managing a big enterprise, CRM software is a perfect choice for your long-term business goals.
What does CRM do to organize?
In the traditional approach, companies use a bunch of tools like document and contact managers, sporadic software and event planners. However, these tools often distract users from seeing the bigger picture and give you such a mess of information that you struggle to make sense of it. CRM applications have all these tools built in on a single platform, which enables you to manage your tasks quicker for a more efficient customer experience.
What does CRM do to share?
Sometimes decisions must be made quick. Many employers complain of poor connection between the company’s units due to accessibility of uploaded information to a strictly limited number of employees. Since a lot can happen while data travels from one department to another, best CRM developers have created mobile applications that are easy to use and keep you in touch with your colleagues everywhere you are.
What does CRM do to cut expenses?
Many employers are still critical about installing CRM software because of its often high prices. However, if you look how much the program has saved you in time and money once launched, you will be pleasantly surprised. According to analysts, you may increase your revenue up to 9 time with this easy step. Investing in CRM will definitely pay off in the long run.
What does CRM do to prepare you for the future?
Forecasting and developing strategies is often a tricky task for companies in the face of the current precarious financial situation. With CRM tools providing new data based on previous performance and earlier up and downs, you will feel more confident to face the future.
What does CRM do to secure your data?
Unlike the common opinion, CRM cloud systems are perfectly safe and available only to authorized users. No need to worry about deleted information toon, since all data may be safely restored in case of accident.
What does CRM do to analyze?
Customer data analytics can reap significant financial rewards for your organization’s sales, marketing and customer service departments. However, calculating by hand might be a bad idea, while you get clear and precise results for every aspect of your business using amazing CRM metrics.
A reliable CRM solution will grow together with your business, embracing an increasing number of employees on a single platform. It is also easily customizable to adjust to market fluctuations and follow your customer’s demands. Overall, having a clear understanding of what CRM does to make your business more profitable will encourage you to deploy this powerful solution right now.